LibGuides: MRKT 301: Advertising Principles: Advertising Research

Advertising Research

ABI INFORM Complete This link opens in a new window
Comprehensive business database including scholarly journals, news, trade journals and more. Includes all ABI Inform databases.
Academic Search Complete This link opens in a new window
Multi-disciplinary academic database covering scholarly journals, newspapers, and more. An excellent place to begin your research.
Business Source Complete This link opens in a new window
Major business literature database that includes articles, industry, company and economic information.
Communication and Mass Media Complete This link opens in a new window
Database of articles related to communication and mass media.
ProQuest Central This link opens in a new window
Multi-disciplinary academic database covering scholarly journals, newspapers and more. An excellent place to begin your research.
PsycINFO This link opens in a new window
Covers psychology and related disciplines with full-text linking to PsycArticles and other e-journal providers as available.