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MRKT 301: Advertising Principles
Advertising Research
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MRKT 301: Advertising Principles
Advertising Research
Company & Industry Information
Market Potential, Ads & Rates
Marketing to the Generations
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Advertising Research
ABI INFORM Complete
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Comprehensive business database including scholarly journals, news, trade journals and more. Includes all ABI Inform databases.
Academic Search Complete
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Multi-disciplinary academic database covering scholarly journals, newspapers, and more. An excellent place to begin your research.
Business Source Complete
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Major business literature database that includes articles, industry, company and economic information.
Communication and Mass Media Complete
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Database of articles related to communication and mass media.
ProQuest Central
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Multi-disciplinary academic database covering scholarly journals, newspapers and more. An excellent place to begin your research.
PsycINFO
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Covers psychology and related disciplines with full-text linking to PsycArticles and other e-journal providers as available.
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