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BUSN 100: Enterprise

Marketing and demographic resources for creating a small business plan.

Locate NAICS Code for your Industry

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Susan McMullen
Library Liaison for Business
RWU Library First Floor

Class Survey

Essential Information

Essential Sources - Industry

Demographics & Market Potential

Lifestyle Market Analyst - Reference Print Collection
REF HF5415.33 U6 L54
Includes DMA market and lifestyle profiles.  Good for data on consumer preferences in specific market areas.

Community Sourcebook of Zip Code Demographics - Reference Print Collection
REF HA203 S66
Includes spending potential indexes by individual zipcode.


Local Economy

International Resoruces