This is the "Marketing Research" page of the "BUSN 100: Enterprise" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content
Marketing and demographic resources for creating a small business plan.
Last Updated: Feb 15, 2013 URL: http://rwu.libguides.com/enterprise Print Guide ShareThis

Marketing Research Print Page
  Search: 
 
 

Essential Information

  • Bureau of Labor Statistics
    Good place to get U.S. government statistics on employment, consumer, and producer prices, industry, and labor.
    Good for: Consumer Expenditure data and identifying relevant economic information (see Regional Offices and Wages by Area and Occupation
 

Search the Business Literature

  • ABI Inform
    Comprehensive business database -- the best place to start your business research. Here you will find articles in scholarly journals, trade publications, business magazines, and newspapers - including the WSJ and Financial Times.
 

Locate NAICS Code for your Industry

  • Locate NAICS Codes  
      
    North American Industry Classification System -- used by the government to organize industries
 

Business or Industry Type

  • BizMiner
    For faster access on campus click here. Industry Reports include financial analysis, market research, and local business summary.
  • First Research
    For faster access on campus click here. In depth Industry Profiles including industry overview and forecast, trends and opportunities, business challenges, recent developments, and financial information.
  • IBIS World
    For faster access on campus click here. Covering more than 700 industries, IBIS World is an important tool for Industry Market Research. Search by Industry, Keyword, or NAICS code. Includes Industry Research Reports and Industry Risk Rating Reports, and Public Company profiles.
  • Small Business Development Center
    National Information Clearinghouse for Small Business. Good source for industry information.
 

International Resoruces

  • Country Watch
    Provides critical country-specific intelligence and data. Find the World News Connection stories under the Country Wire link.
  • Foreign Information by Country
    Links to web sites for approximately 245 countries. Works best with Internet Explorer.
  • Global Road Warrior
    Includes a wealth of country and business travel informaton.
  • globalEDGE - Country Insights
    "Countries is your source for statistical data for 199 countries around the world. In addition to statistics, historical, economic, and political conditions are available."
  • A to Z World Business
    Select either a country from left selection box or try Basics of International Trade from right selection box.
 

Population

Community Sourcebook of Zip Code Demographics -- Reference Print Collection
REF HA203 S67
Use for demographic info and to find spending potential indexes.

 

Market Potential & Lifestyle

Lifestyle Market Analyst - Reference Print Collection
REF HF5415.33 U6 L54
Includes DMA market and lifestyle profiles.  Good for data on consumer preferences in specific market areas.

Now Online as SRDS Local Market Audience Analyst.  Only one user at a time.  MUST USE Internet Explorer.

Community Sourcebook of Zip Code Demographics - Reference Print Collection
REF HA203 S66
Includes spending potential indexes by individual zipcode.

 

Competitors

  • Censtats
    Use to locate number of businesses by type for specific zip codes and nearby communities. Choose the County Business Patterns Data (NAICS) link found towards the center of the opening web page.
  • Hoover's Online
    For faster access on campus click here. Offers company, industry, and market information.
  • Switchboard
    Similar to Google Local this is an online yellow pages.
  • Google Local
    This is a great tool to map out what local businesses are in your area. For instance, search "02920 ice cream" to map out the location of ice cream shops in the zipcode 02920.
 

Local Economy and Newspapers

  • City Data.com
    Compiled information and statistics on U.S. cities -- population, housing, local economy, industry, education, crime, etc.
  • Gale Directory of Publications and Broadcast Media
    Guide to publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems.
  • Bureau of Labor Statistics
    Select Regional Offices under Subect Areas in the Nav Bar and then state - city fact sheets.
  • Regional Economic Conditions (RECON)
    Provides an economic overview by U.S. geographical area. Search for tables and charts by state, Metropolitan Statistical Area (MSA), or county.
 

Contact Us

Susan McMullen
Reference/Information Resources Librarian
401-254-3086
smcmullen@rwu.edu

Veronica Maher
Reference/Media Resources Librarian
401-254-3114
vmaher@rwu.edu

Barbara Kenney
Reference/Instruction Librarian
401-254-3559
bkenney@rwu.edu

 

 

  EasyBib

The automatic bibliography & citation maker.

 

RefWorks

 

Refworks is a web-based program that helps you to organize your research. Use references entered into your refworks account to create a bibliography or format your paper.

Description

Loading  Loading...

Tip