Marketing and demographic resources for creating a small business plan.
Last Updated: Jul 3, 2014
- Bureau of Labor Statistics
Good place to get U.S. government statistics on employment, consumer, and producer prices, industry, and labor.
Good for: Consumer Expenditure data and identifying relevant economic information (see Regional Offices and Wages by Area and Occupation
Use to locate number of businesses by type for specific zip codes and nearby communities. Choose the County Business Patterns Data (NAICS) link found towards the center of the opening web page.
- Hoover's Online
For faster access on campus click here
. Offers company, industry, and market information. Use Build a List function to get information about other companies in your industry.
Similar to Google Local this is an online yellow pages.
- Google Local
This is a great tool to map out what local businesses are in your area. For instance, search "02920 ice cream" to map out the location of ice cream shops in the zipcode 02920.
Lifestyle Market Analyst - Reference Print Collection
REF HF5415.33 U6 L54
Includes DMA market and lifestyle profiles. Good for data on consumer preferences in specific market areas.
Now Online as SRDS Local Market Audience Analyst. Only one user at a time. MUST USE Internet Explorer.
Community Sourcebook of Zip Code Demographics - Reference Print Collection
REF HA203 S66
Includes spending potential indexes by individual zipcode.
Includes U.S. and local market research profiles for specific industries.
- PRIZM - My Best Segment
Choose zip code look-up from top gray bar.
- U.S. Census American Factfinder
Provides detailed information for towns and zipcodes including breakdowns by ethnicity, home ownership, employment, and income levels.
- City Data.com
Compiled information and statistics on U.S. cities -- population, housing, local economy, industry, education, crime, etc.
- Gale Directory of Publications and Broadcast Media
Guide to publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems.
- Bureau of Labor Statistics
Select Regional Offices under Subect Areas in the Nav Bar and then state - city fact sheets.
- Regional Economic Conditions (RECON)
Provides an economic overview by U.S. geographical area. Search for tables and charts by state, Metropolitan Statistical Area (MSA), or county.
- Country Watch
Provides critical country-specific intelligence and data. Find the World News Connection stories under the Country Wire link.
- Foreign Information by Country
Links to web sites for approximately 245 countries. Works best with Internet Explorer.
- Global Road Warrior
Includes a wealth of country and business travel informaton.
- globalEDGE - Country Insights
"Countries is your source for statistical data for 199 countries around the world. In addition to statistics, historical, economic, and political conditions are available."
- A to Z World Business
Business & Trade practices for over 100 countries. Also includes cultural facts. Excellent resource for international management and business.
- Doing Business
"The Doing Business Project provides objective measures of business regulations and their enforcement across 189 economies and selected cities at the subnational and regional level."