BUSN 100: Enterprise

Marketing and demographic resources for creating a small business plan.

Locate NAICS Code for your Industry

Need Help?

Susan McMullen
Library Liaison for Business
RWU Library First Floor

Essential Information

Essential Sources - Industry

Demographics & Market Potential

Lifestyle Market Analyst - Reference Print Collection
REF HF5415.33 U6 L54
Includes DMA market and lifestyle profiles.  Good for data on consumer preferences in specific market areas.

Now Online as SRDS Local Market Audience Analyst.  Only one user at a time.  MUST USE Internet Explorer.

Community Sourcebook of Zip Code Demographics - Reference Print Collection
REF HA203 S66
Includes spending potential indexes by individual zipcode.

Brief Demo:  http://www.policymap.com/demo.html
Quick Start Video of the basic maps page:  http://www.youtube.com/watch?v=9wIp1Xim1n4

              PolicyMap in Action:  Maps:  http://www.youtube.com/watch?v=oriaJ4Y4s08
              PolicyMap in Action:  3-Layer Maps (Workforce Development Example):  http://www.youtube.com/watch?v=B7rFZqZU4Dc
              PolicyMap in Action:  Reports:  http://www.youtube.com/watch?v=62y21o-VS-8
              Using the PolicyMap Data Loader:  http://www.youtube.com/watch?v=vtUMaRwO3ck


Local Economy

International Resoruces