LibGuides: MRKT 200: Marketing Principles: Marketing Resources

Best Bets

ABI INFORM Complete This link opens in a new window
Comprehensive business database including scholarly journals, news, trade journals and more. Includes all ABI Inform databases.
Business Source Complete This link opens in a new window
Major business literature database that includes articles, industry, company and economic information.
IBIS World This link opens in a new window
Covering more than 700 industries, IBIS World is an important tool for Industry Market Research. Search by Industry, Keyword, or NAICS code. Includes Industry Research Reports and Industry Risk Rating Reports, and Public Company profiles.
Statista This link opens in a new window
Over 1.5 million statistics plus dossiers, studies and infographics.

Use the following to see examples of major marketing strategies and campaigns

Social Explorer This link opens in a new window
Create maps and generate reports (i.e., tables) based on demographic data from the United States Census and related surveys (1790 to present).
Learn more about using Social Explorer.
Mergent Intellect This link opens in a new window
Scroll Down to the Demographics icon.

Pew Research Center
Look at the Topics area on the second navigation bar.
Pew Internet & American Life Project
"The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit 'fact tank' that provides information on the issues, attitudes and trends shaping America and the world. "
Nielson Insights
GFK Group
Search by keyword at the top of the page.
Abt Associates