LibGuides: MRKT 301: Advertising Principles: Market Potential, Ads & Rates

Advertising Info & Rates - Magazines, Radio, Newspapers, and Cable

SRDS: Standard Rate and Data Service (Kantar) This link opens in a new window
Advertising information resource. RWU subscription includes Radio, TV & Cable, Consumer Magazines, and Business Publications.
Gale Directory of Publications and Broadcast Media This link opens in a new window
Guide to publications and broadcasting stations including newspapers, magazines, journals, radio stations, television stations, and cable systems.