LibGuides: MRKT 301: Advertising Principles: Marketing to the Generations

Find Articles on Marketing to Different Generations

Use Keywords such as Millennials, Generation Y, consumer behavior, online advertising, marketing. Remember to combine keywords to narrow your search.

ABI INFORM Complete This link opens in a new window
Comprehensive business database including scholarly journals, news, trade journals and more. Includes all ABI Inform databases.
Academic Search Complete This link opens in a new window
Multi-disciplinary academic database covering scholarly journals, newspapers, and more. An excellent place to begin your research.
Business Source Complete This link opens in a new window
Major business literature database that includes articles, industry, company and economic information.
Communication and Mass Media Complete This link opens in a new window
Database of articles related to communication and mass media.

Sociological Abstracts This link opens in a new window
Indexes the international literature in sociology and related disciplines in the social and behavioral sciences. Links to full-text as available.
PsycINFO This link opens in a new window
Covers psychology and related disciplines with full-text linking to PsycArticles and other e-journal providers as available.